Eoghan Cooke

Eoghan is a communications expert who began his career with a BA (Hons) in English and Philosophy from UCC, subsequently traveling to Scotland to study Philosophy of Science for his PgD in the University of Edinburgh. Having developed a deep affinity and respect for the scientific method, he went on to begin studying and researching the effectiveness of Virtual Reality as a communications tool in the medical space. This culminated in the development of the ‘E-MAT’ VR simulation, a tool for enhancing men’s awareness of testicular disorders. Eoghan developed this simulation during the course of an MSc in Interactive Media in UCC’s Computer Science Department. During this time period Eoghan also founded Cervindi Ltd., a business that helped SMEs in Cork to develop and publish their online presences.
In a HRB-funded trial designed to study E-MAT, it was Eoghan’s responsibility to engage various stakeholders through the use of social media outreach and to study the effectiveness of various recruitment channels in this clinical trial. Furthermore, Eoghan was responsible for the technical delivery of the VR simulation to participants from GAA clubs across Munster. This granted Eoghan a unique insight into the relationship between clinical trials, branding, and communications that he brings to his role as Comms Officer for the CRF-UCC.